Research Ideas

Build Campaigns on What Your Customers Think In classic philosophy, an axiom is a statement that is so evident or well-established it is accepted without controversy or question. When used in modern logic, an axiom is a premise or starting point for reasoning. What does that...

News flash – your pre-pandemic data and modeling is worthless (okay… nearly worthless.) What now? Use your most recent customer and market information to move your marketing plan from data to actionable, step-by-step. If we’ve learned anything during the pandemic, it’s that the world of marketing...

Imagine a team brainstorming session. At what point in the meeting do you think you’ll come up with your best, most inventive idea? Most people assume a lightbulb moment will arrive right away, when you’re feeling freshest. But according to new research, we’ve got it...

As a business leader, you most likely craft the outward image of your company with careful thought and consideration. Commonly, a company’s marketing content is a reflection of its values. But you are not your customer. When it comes to marketing communications, the campaign you...

We’re often motivated to get things done because we have a stronger need for the result than we do our resistance toward doing the work itself. The thing is, I didn’t want to buy a shovel. I just wanted holes....

Time for sprucing up the yard and getting to those home improvements outside the house. We take a look at the 2021 outdoor outlook....