Research Ideas

What’s the most valuable element of your brand? More than any other discipline positioning leads brand marketing. Plain and simple. Positioning is your compass....

More than a marketing firm, it’s the things Axiom does that other firms don’t that make all the difference. At Axiom, it’s senior-level thinking and leading with analytics....

Marketing Contingencies, Expectations and Planning for the Unexpected in the Year to Come Enormous challenges and changes have been thrown at businesses in every market in 2020, but most important, it has taught us that planning for this new year requires a new approach, different perspectives,...

Reaching Customers in the Most Effective Way Do you know how your customers want to communicate with your business and how they want you to communicate with them? Are you reaching your customers in ways they'll be most receptive to your message? Our Axiom 2021 Gardening Insights...

Research is arguably one of the most powerful tools in a marketer’s toolbox. Learning key insights about your industry, including competitor analyses, customer decision influencers, purchase journeys, even data collection processes can be instrumental for your business. Many companies conduct customized research of their own,...

It’s fair to say, 2020 has not been business as usual. We've been off-roading in bumpy uncharted marketing territory since early March. The path is a little smoother now, mostly because we've gotten used to the terrain. But the road ahead is still unclear and...

At Axiom, our insights team frequently collaborates with our communications team to create newsmaker surveys for news and social content that we can then leverage with many of our journalist contacts. It’s a cost-effective way to provide timely, pulse-point information on current the current events or...