Research Ideas

In a time of uncertainty and anguish, research is emerging as a valuable tool to help clients deal with the changing landscape of marketing. Most 2020 marketing plans and timelines are now obsolete, and marketers are looking at an uncertain future for the tried and...

At Axiom, our insights team frequently collaborates with our communications team to create newsmaker surveys for news and social content that we can then leverage with many of our journalist contacts. It’s a cost-effective way to provide timely, pulse-point information on current the current events or...

  Scientists and engineers are not known for their writing skills… they even joke about it. But some interesting research has been done that points to the need for scientists and those studying and working in technical fields to be skilled writers as well as experts...

Recently, we came across this excellent and timely article by Momchil Kyurkchiev CEO and a co-founder of Leanplum, about trends in managing the many new handheld internet of things (IOT) devices introduced at CES in Las Vegas earlier this month. As these devices get increasingly sophisticated...

On an airplane bound for Silicon Valley, I read an interesting article in The Financial Times about a new book by Harvard Business School Professor Clayton Christensen entitled Competing Against Luck. The book discusses how successful companies know how to grow....

Over the years, we’ve had the good fortune of serving customers who believed that true innovation most often happens when they take the road less traveled. This almost always involves the following: Questioning the market status quo Recognizing that some competitor or market force has moved...