Author: Stacy Einck

So you want to get your building product chosen by a potential customer? You’ll be trying to influence an architect, designer, engineer, specification writer, owner, or facilities staff. Manufacturers and service providers have been marketing to these decision makers in the same way for decades...

“The Facebook Dilemma,” is a must-view. The 2-part documentary, produced by Frontline on PBS, aired the last week of October prior to the midterm elections. The producers at Frontline offer a measured and well-documented analysis of how various global players have “weaponized” Facebook to bring the...

Now more than ever, PR professionals who have direct relationships with reporters, access to leaders within our organizations, and highly visual and innovative story ideas that deliver compelling images and footage are the keys to successful story placement. Editorial departments remain strapped for time. Newsrooms...

Much like a newspaper has its local authorities and columnists, thought leaders and influencers can have regional/local appeal. So what’s better: going for the national thought leader – a heavy hitter with a huge audience? Or, choosing local thought leaders with focused influence on a...

Could you do it – live your life in less than 400 square feet? The tiny house concept has spurred all kinds of media attention around this cottage building industry (pun intended). With our background in building products and the home building industry, we’ve been...

True story. Our family chuckles now when we remember the time our then 10-year-old son ran crying from the big-box sporting goods store because he was overwhelmed by the hundreds of choices he had for new athletic shoes. It was just too much; too many...

“Yes,” you say. Not so fast. Collaboration is a hot buzz word these days. We hear it from our clients as they look for expertise and bring together the disparate disciplines needed for innovation, creative thinking and new approaches to everything from data analysis to new...

Last week’s webinar with Simulation Powered Learning (SPL) focused on the only way to decrease time to market; that is improving the speed of teams. Regardless of what software or other tools you can buy, all processes work at the speed of the team no matter...

Shelf space is at a premium and it’s not just the brick and mortar stores. Online shopping and even news sites are using the same persuasive tactics to get your attention and drive you to make choices. No one is doing this better right now...