Author: Stacy Einck

Find your creative energy in 2021. Using some effective and fun ideas for inspiration this year, there’s a great big, bold world of creativity waiting. This pandemic-friendly methods may help you and your team renew your energy for new ideas, and put your 2021 business...

Deep breath: it’s 2021. We will forever look back on 2020 as the year of the crises. Now we can truly say, hindsight is 20/20. Did last year feel like one crisis after another? If so, it's an excellent time of year for reviewing, reflecting,...

Eco-Friendly and renewable, there’s a growing interest in using hemp as a building material – that pun is quite intentional. Hemp has an abundance of uses, including composite wood materials, hempcrete and insulation. Our Axiom team has been looking into the latter in recent months. A...

If there was ever a time to drive home to clients the need for investing time in refining authentic, clear, unvarnished key messaging in their marketing communications, advertising and public relations, now is that time. Misinformation sums up far too much of what we hear in...

It’s fair to say, 2020 has not been business as usual. We've been off-roading in bumpy uncharted marketing territory since early March. The path is a little smoother now, mostly because we've gotten used to the terrain. But the road ahead is still unclear and...

Everything we know about public speaking is shot to bits on Zoom. Eye contact? Not really possible. Hand gestures? Weird. Moving around the room? Nope. Awkward pauses and technical glitches, yeah that’s normal. The casual nature of working from home has taken much of the formality...

After attending the 2019 International Builders’ Show and Kitchen & Bath Industries Show in Las Vegas, a handful of takeaway trends got us thinking. Here are some themes that emerged for our team, which could be guiding our client work for those who are reaching...

“The Facebook Dilemma,” is a must-view. The 2-part documentary, produced by Frontline on PBS, aired the last week of October prior to the midterm elections. The producers at Frontline offer a measured and well-documented analysis of how various global players have “weaponized” Facebook to bring the...

Now more than ever, PR professionals who have direct relationships with reporters, access to leaders within our organizations, and highly visual and innovative story ideas that deliver compelling images and footage are the keys to successful story placement. Editorial departments remain strapped for time. Newsrooms...