Author: Craig Dick

Build Campaigns on What Your Customers Think In classic philosophy, an axiom is a statement that is so evident or well-established it is accepted without controversy or question. When used in modern logic, an axiom is a premise or starting point for reasoning. What does that...

As a business leader, you most likely craft the outward image of your company with careful thought and consideration. Commonly, a company’s marketing content is a reflection of its values. But you are not your customer. When it comes to marketing communications, the campaign you...

We’re often motivated to get things done because we have a stronger need for the result than we do our resistance toward doing the work itself. The thing is, I didn’t want to buy a shovel. I just wanted holes....