Current strategic marketer – former green architect. Bill is a marketer who has a unique understanding of the building products business – the needs & pain points of architects, interior designers, engineers, building owners, building users, contractors, homeowners, & consumers. Classically trained in marketing at leading consumer packaged goods companies, and with substantial experience across many types of green and conventional building products, he drives business growth and innovation through a relentless focus on your customers and their needs.
Research, innovation, product development, commercializing new products, marketing, product marketing, product management, business development.
3M Architectural Markets, Convia (a Herman Miller company), International Environmental Corporation, Arborlight, EnergyPrint, Pillsbury, Carmichael Lynch, Lenox Group/Department 56, and 9+ years as a green architect
What is your hidden talent?
I’m a pretty darned good softball pitcher, and I make a mean Cosmo martini (or so I’m told).
What was your dream job as a child?
I had two – advertising and being an architect. Really – no lie! In terms of the future, when life gets tough I think about being a bartender in a beachside bar on a Caribbean island.
If you were stranded on an island what 3 things would you take with?
Baked kibbe (a Lebanese food), sweet tea (iced of course), and my iPad loaded with my favorite movies.
If you could have one super power, what would it be?
To fly – that way I could fly to a sunny beach whenever I want.
What’s your theme song?
Bruce Springsteen’s “Born to Run” – lots of great energy and fun, but with a serious side and deep lyrics mixed in.